Digital Marketing Specialist
By
ChicMic Studios
9:15 am
As an SEO and Digital Marketing Specialist, you will be responsible for developing, implementing, and managing our SEO and digital marketing campaigns to drive organic & Paid traffic, improve search engine rankings, and enhance brand awareness. You will work independently to optimize our website and digital content for search engines and manage our online advertising campaigns i.e.SMO/Google ads/PPC etc.
Responsibilities:
- Develop and execute comprehensive SEO strategies to improve organic & Paid search rankings and drive targeted traffic to our website
- Conduct thorough keyword research and analysis to identify high-value keywords and optimize website content, metadata, and landing pages
- Monitor and analyze website performance metrics using tools like Clutch,Google Analytics, Google Search Console, SEMrush, and Moz
- Plan and execute online advertising campaigns, including Google Ads, Facebook Ads, and LinkedIn Ads, to increase brand visibility and drive conversions
- Stay up-to-date with the latest trends and best practices in SEO and digital marketing and implement new strategies to improve performance
- Generate regular reports on SEO and digital marketing performance, providing insights and recommendations for improvement
- Work closely with other departments, such as product development and sales, to align SEO and digital marketing strategies with overall business objectives
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field
- 4+ years of experience in SEO and digital marketing, preferably in a similar industry
- Proven track record & Strong understanding of improving search engine rankings and driving organic & paid traffic to websites
- Proficiency in SEO tools such as Google Analytics, Google Search Console, PPC campaigns, clutch
- Experience with online advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads
- Excellent analytical , problem-solving ,Strong communication and interpersonal skills
- Ability to work independently in a fast-paced, dynamic environment
